To change around the title to a
question - How far does promo go? Answer: Not nearly far enough.
At least I’ve found that to be
true from my limited knowledge and experience on the topic.
Last time on these pages - April
23rd to be exact - I talked about a couple of Sponsored Product promotional
advertising campaigns I’d started with my self published titles.
To refresh your memory, my set up
was simple. I entered the names of 75 or so authors with books similar to mine,
AND established track records. In other words, with a substantial number of
favorable reviews. The idea being that traffic on their buy pages (impressions) would bring traffic to my buy pages (clicks). Next was a daily expense limit of $5.00 and bid limit of 25
cents.
Initially, as I noted then, I
realized some pretty substantial activity. A few actual sales, more KU/KOLL
pages read. So, this is how promo is done, I thought. (Rubbing my hands
together with glee here) Now to sit back and enjoy the fruits of my labors.
Right?
Not exactly.
Over time, like within two short
weeks, the impressions dwindled, the clicks as well. And sales of both kinds
came to a standstill.
Coincidentally, I attended a local
writers conference shortly after I started all this. As happens when writers
get together these days, the discussion turned to promo in general and Amazon
ads in particular. Turns out those figures of mine weren’t nearly sufficient to
generate much of anything. According to those who know much more than me on the
subject, the optimum number of keywords is at least 200 and preferably 300 or
more. In fact, 850 was an amount tossed around as not being out of the
question.
Think the more the merrier.
Plus, the 25 cent bid and 5 dollar
a day limit was lacking too. It seems the more the merrier applies here as
well.
Although I plan to add many, many
more keywords as my time allows, so far, all I’ve had time to do is raise my
bid limit to 50 cents and my daily cost limit by a dollar to six. Even with
that, the sales and borrows on those books are revving up again.
My takeaway from all of this is
simple. Activity, any activity on the Amazon Sponsored Product advertising
front is key. Hopefully, adding more keywords little by little will keep the
momentum going.
How far does promo go? As far as
you’re able to take it.
Do you agree? Any promotional
words of wisdom to share?
My days to blog here are the 11th
and 23rd. For more about me and the stories I write, please visit my WEBSITE
