I don't subscribe to many newsletters, but I am on Joanna Penn's list for The Creative Penn. I've read Joanna's blog for several years--ever since I started toying with the idea of indie publishing--and have always found her advice accessible and useful. She frequently has guest authors, and one of her guests last week, Michael Alvear, wrote a column I found particularly timely. I'll hit the high points, but you can read it for yourself here.
Like me, Michael is a bit of a data geek when in comes to marketing. Unlike me, he has the resources to go above and beyond the norm in his data collection. For his latest book, he actually commissioned a research lab to research lab to conduct an
You might not have the last word on your own titles, but most authors have significant input. I hope this gets you thinking about yours.