Wow! Kazow! I’ve done it! At long last, I’ve FINALLY done it! I’ve really, really done it!
I’ve solved the what works and what doesn’t promotional conundrum that has so many romance authors, even authors in general, stumped.
I know! I know! It’s three weeks past April First. Sorry. Just couldn’t resist.
Okay, so maybe I haven't completely solved the elusive promo puzzle. No silver bullet information to impart here. What I have done, though, is to obtain some insight into the problem. And, maybe, just maybe, gotten a peek at some kind of solution.
The end of last month and beginning of this, I set up a couple of Sponsored Product ad campaigns on Amazon for the two self-published titles I have out there.
Our own Alison Henderson had used them, I was told, with some success. Another of our own, Jannine Gallant had used them too. Why not me?
First, I needed to understand what, exactly a Sponsored Product ad was. (Bringing traffic to the buy page of MY product as the result of being on the buy page of others.) Not an easy concept for me to grasp, I’m afraid. Once I had that mastered though, I started by listing upwards of 75 keywords, in this case names of other authors with books similar to mine, AND established track records, ie high numbers of good reviews. Next was to set my daily cost limit at a conservative $5.00 and my bid limit (still not exactly sure what that is) at $.25 per and I was off.
Initially, things began to look very, very good. Impressions were coming in at about 4,000 a day for SIS and 2,000 a day for FMOL. Sixteen clicks on each in the first ten days! My exposure on KU (Kindle Unlimited) and KOLL (Kindle Owners Lending Library) was growing. People were actually reading my books! I sold a copy.
My other books, traditionally published through The Wild Rose Press
were selling. Minimally, but selling.
Then, without warning, the newness of it all began to fade. Impressions dwindled to about half of what they had been after only two weeks. Currently, Saturday In Serendipity averages 400 a day, For Money Or Love a mere 100.
Nonetheless, there is movement. There is visibility. There are sales.
My plan is to hang in there for another month or two and see what happens. Though I don’t have exact royalty figures for any of the titles right now, I do know I have made more than I’ve spent.
And isn’t that what advertising is all about anyway? In that sense, this current campaign of mine is a success.
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