Monday, September 18, 2017
Let's Talk Swag by Jannine Gallant
Well, I did it. I signed up for my very first romance writers convention. I'll be attending the 2018 RT Booklovers Convention in Reno next May. Sure, I could have started out with a smaller venue...but none of them were only an hour from home. LOL So, my new motto is go BIG! This one sounds huge. I'm getting nervous just thinking about trying to stand out in the crowd.
Since this convention is not just for writers, but for readers, too, I know I'll have the opportunity to meet lots of readers who love romance books. I secured a spot at the Giant Book Fair, and I'll also be signing BURIED TRUTH at the Kensington party. That seems like more than enough official promo opportunities. I'm pretty sure putting myself out there twice will be all my introverted heart can handle!
The next question is how do you make people remember you? For those readers who don't walk away from the event with one of my books, how can I still leave an impression? This is where swag comes in. I'm looking for advice now so I can start planning ahead. What is the best swag to give away that people won't toss straight into the trash? I assume business cards and bookmarks won't make a lasting impression. My only thought is magnetic business cards. I have a bunch of those babies holding things up on my refrigerator. Good or bad idea? Am I the only one who sticks photos and miscellaneous crap on the fridge? How about something more creative that doesn't cost a fortune? My budget is limited. Tote bags seem like a great item, but you have to buy hundreds of them, and they aren't cheap! I was also considering creating a custom label that I could stick on something like little notebooks. As an author, I want to know what you've used that was a hit at past conventions and book signings. As a reader, I want to know what you brought home and actually used.
And finally, where is the best place to get customized swag at a reasonable price? I've never bought swag before...I know, pathetic. Is it easy to personalize these things, or do you need a degree in artistic design to produce something fun and professional looking? I need all the help I can get, and I figured there are other authors who will benefit from any advice we share in comments.
And while we're on the subject of the RT Convention, who else is going? Seeing a familiar face or two would be nice.
Visit my WEBSITE for more information on all my books, or pre-order a paperback copy of BURIED TRUTH for only $4.99! Happy reading!