Tuesday, April 18, 2017
The Mysteries of Book Sales... by Jannine Gallant
So, Sunday was Easter, a great day to spend time with family and relax. No one buys books on holidays, right? Or do they... Enter the Twilight Zone where WILDE THING started selling like crazy and was ranked in the 6,000 range by late afternoon when people should have been carving their dinner ham. I was stumped.
Let's back up a bit. WILDE THING released in late February. It's been on sale for .99 cents for a couple of weeks now. Sales have been slow but steady on Amazon at one or two per day. Almost no action on Barnes & Noble, but suddenly WT is ranked at #292 overall? So why in the world would it suddenly go on a terrific sales streak? No reason I could imagine. Of course I checked BookBub just in case my pub forgot to tell me it was up there. It wasn't. I did a google search and came up with nothing new that I could find. Mind you, my other books in the series also were doing pretty well, but WT seemed to be the leader of the pack. And the books in my older series were also selling better than normal. Go figure.
Monday morning rolled around, and the ranking had gone up some but was still under 10,000. I immediately emailed my editor's assistant to ask what fabulous promo they used over the weekend to get these terrific results. My plan was to share it with you. What a great, helpful post as a side note to all Alison's wonderful info on Amazon ads, right?
His answer...nothing. Are you kidding me? There went the post I'd planned... But I decided to write about my experience anyway. I have no idea what prompted this boost in sales. According to Kensington, it just happened. I'll take it. Maybe some old promo got it moving, and a domino effect occurred. I guess the moral here is to keep trying to get the word out. Sometimes when you least expect it, something works. Oh, and if I hear back that they actually did DO something, I'll let you know. In the meantime, nearly all my books are on sale right now for either .99 cents or $1.99. Who knows for how long. I'm obviously out of the info loop! LOL Here's the link to my page at Amazon if you're interested in a rocking deal.