Sunday, my local Romance Writers of America chapter hosted a book signing at a local mall. I watched the way other authors interacted with shoppers as they walked by.
Of course, we all had candy and free giveaways on our tables to try to lure customers closer, but the authors who made the most contacts were the ones who came out from behind their tables.
Standing in the high traffic areas, these authors handed out bookmarks and trading cards and chatted with people as they walked by. The topic wasn’t their book, but instead, they asked questions about Valentine’s Day plans or what they were shopping for.
Most of the people who walked by weren’t interested in buying paperbacks, but they were excited to learn about our books so they could download them to their electronic readers. A few people bought books, though, mainly as gifts for loved ones.
It was very nice to connect with readers, even though I now have a big box of paperbacks, and no place to store them!
Happy Valentine’s Day!
~Smart Women ~Sexy Men ~Seductive Romance
~Dancing in a Hurricane is available in digital formats at Amazon, Smashwords, and Barnes & Noble and in paperback at Amazon, Barnes & Noble, and Createspace