So, I think we all agree, promo is a necessity, but sometimes a necessary evil. Like exercise, I think the key to sticking with promo is making it fun. (Don't get me wrong, I haven't figured out a way to make exercise fun :()
But, there are a few ways to make promo fun. I haven't tried all of these, but here are some thoughts about fun stuff to try AND some questions/thoughts about marketing in general.
1) Videos - Let your readers see you live and up close and personal. This is something I haven't done, but a weekly video chat on Facebook with your readers is a great way to promo. You can talk about your writing, read a short excerpt, ask them questions, talk about your life (just a little, not too much sharing). You can announce ahead of time and invite readers to join you.
2) What are you interested in, other than reading and writing? For me, it's Elvis, MLB, TV, NFL. Pick a topic unrelated to writing that interests you and write a weekly blog or Facebook post about it. You'll probably be more likely to write about it each week, because you love it. (Gardening, animals, scrapbooking, hang-gliding, etc)
3) Cross-Promo with other authors. Learning about other authors and sharing for them can be lots of fun.
4) Play games - maybe give away a book to one of the commenters. You can play games like, which of these lines is from so and so book. You can play games with other authors, let them share something on your Facebook or blog that readers can guess. Or, just have readers list their favorite book, movie, food, actor, animal, etc. Give away a book to one lucky commenter.
I wouldn't try all of these, it would be too time-consuming, but they are just some suggestions for potential things to do that might be more fun than pure drudgery. :)
A few questions/comments...
1) I'm starting to wonder about my Facebook Fan Page. It's difficult to get exposure/interaction, although the promo group Jannine and I run has helped to increase that a little. However, I wonder if maybe I should just use my regular profile page. That way, there would be a mixture of personal and book things. What are your thoughts?
2) I recently tried an Amazon ad, and I felt it was quite successful. I took Alison's advice and listed a ton of key words, searching for authors and books similar to mine. I also added key words as I went along. One tip I learned from a marketing expert I met in May was to bid a higher price, like maybe 75 cents per click, for more common key words so that when readers search that, your bid should make you float to the top. Have any of you tried Amazon ads? What was your experience like?
3) I've heard some discouraging things about Facebook ads. I was thinking of trying one, but what I've heard has put me off. I understand that the supposed price you are charged always goes up. You spend more money than you expect, and that your ads aren't necessarily getting the exposure you thought they would. I found it a little confusing with the targeting and such anyway. Do you guys know anything about FB ads?
Would love to hear feedback on any or all...thanks!