To change around the title to a question - How far does promo go? Answer: Not nearly far enough.
At least I’ve found that to be true from my limited knowledge and experience on the topic.
Last time on these pages - April 23rd to be exact - I talked about a couple of Sponsored Product promotional advertising campaigns I’d started with my self published titles.
To refresh your memory, my set up was simple. I entered the names of 75 or so authors with books similar to mine, AND established track records. In other words, with a substantial number of favorable reviews. The idea being that traffic on their buy pages (impressions) would bring traffic to my buy pages (clicks). Next was a daily expense limit of $5.00 and bid limit of 25 cents.
Initially, as I noted then, I realized some pretty substantial activity. A few actual sales, more KU/KOLL pages read. So, this is how promo is done, I thought. (Rubbing my hands together with glee here) Now to sit back and enjoy the fruits of my labors. Right?
Over time, like within two short weeks, the impressions dwindled, the clicks as well. And sales of both kinds came to a standstill.
Coincidentally, I attended a local writers conference shortly after I started all this. As happens when writers get together these days, the discussion turned to promo in general and Amazon ads in particular. Turns out those figures of mine weren’t nearly sufficient to generate much of anything. According to those who know much more than me on the subject, the optimum number of keywords is at least 200 and preferably 300 or more. In fact, 850 was an amount tossed around as not being out of the question.
Think the more the merrier.
Plus, the 25 cent bid and 5 dollar a day limit was lacking too. It seems the more the merrier applies here as well.
Although I plan to add many, many more keywords as my time allows, so far, all I’ve had time to do is raise my bid limit to 50 cents and my daily cost limit by a dollar to six. Even with that, the sales and borrows on those books are revving up again.
My takeaway from all of this is simple. Activity, any activity on the Amazon Sponsored Product advertising front is key. Hopefully, adding more keywords little by little will keep the momentum going.
How far does promo go? As far as you’re able to take it.
Do you agree? Any promotional words of wisdom to share?
My days to blog here are the 11th and 23rd. For more about me and the stories I write, please visit my WEBSITE