I'm trying an interesting promo experiment. It fell into my lap, sort of. I got an email from the Kindle folks about a giveaway. $40 and my book will be tossed into a contest for a giveaway for a Fire and some other goodies.
I didn't pay much attention, but figured, hey, why not? I'll toss in $40 and see what happens. The giveaway is from 2/8 to 2/22. I used my Facebook page as my contact info, paid my money, and forgot all about it.
In the last 2 days I've gotten 100+ likes on my Facebook page. I couldn't figure out what was going on until I remembered: duh. The giveaway, which started on Monday.
I haven't actually seen my book anywhere, but I am seeing the effect. I'm curious about any effect on my back list (which is robust). Of course, the problem is I never see any effect until several months later, but by the end of this year I should know if there is any.
I really like this Promo-I-Don't-Have-To-Do things. Now to see if it does anything ...