Wow! Kazow! I’ve done
it! At long last, I’ve FINALLY done it! I’ve really, really done it!
I’ve solved the
what works and what doesn’t promotional conundrum that has so many romance
authors, even authors in general, stumped.
Yay!!
April Fool!!
I know! I know!
It’s three weeks past April First. Sorry. Just couldn’t resist.
Okay, so maybe I
haven't completely solved the elusive promo puzzle. No silver bullet information
to impart here. What I have done, though, is to obtain some insight into the
problem. And, maybe, just maybe, gotten a peek at some kind of solution.
The end of last
month and beginning of this, I set up a couple of Sponsored Product ad
campaigns on Amazon for the two self-published titles I have out there.
and
Our own Alison
Henderson had used them, I was told, with some success. Another of our own,
Jannine Gallant had used them too. Why not me?
First, I needed
to understand what, exactly a Sponsored Product ad was. (Bringing traffic to
the buy page of MY product as the result of being on the buy page of others.) Not
an easy concept for me to grasp, I’m afraid. Once I had that mastered though, I
started by listing upwards of 75 keywords, in this case names of other authors
with books similar to mine, AND established track records, ie high numbers of
good reviews. Next was to set my daily cost limit at a conservative $5.00 and
my bid limit (still not exactly sure what that is) at $.25 per and I was off.
Initially, things
began to look very, very good. Impressions were coming in at about 4,000 a day
for SIS and 2,000 a day for FMOL. Sixteen clicks on each in the first ten days!
My exposure on KU (Kindle Unlimited) and KOLL (Kindle Owners Lending Library)
was growing. People were actually reading my books! I sold a copy.
My other books, traditionally published through The Wild Rose Press
and
were selling. Minimally, but selling.
Then, without
warning, the newness of it all began to fade. Impressions dwindled to about
half of what they had been after only two weeks. Currently, Saturday In
Serendipity averages 400 a day, For Money Or Love a mere 100.
Nonetheless,
there is movement. There is visibility. There are sales.
My plan is to
hang in there for another month or two and see what happens. Though I don’t
have exact royalty figures for any of the titles right now, I do know I have
made more than I’ve spent.
And isn’t that
what advertising is all about anyway? In that sense, this current campaign of
mine is a success.
Go figure.
My days to blog
here are the 11th and 23rd. For more about me and the
stories I write, please visit my WEBSITE