Showing posts with label Night Stars and Mourning Doves. Show all posts
Showing posts with label Night Stars and Mourning Doves. Show all posts

Monday, April 23, 2018

This Is How To Be A Success At #Promo by Margo Hoornstra


Wow! Kazow! I’ve done it! At long last, I’ve FINALLY done it! I’ve really, really done it!



I’ve solved the what works and what doesn’t promotional conundrum that has so many romance authors, even authors in general, stumped.

Yay!!

April Fool!!



I know! I know! It’s three weeks past April First. Sorry. Just couldn’t resist.

Okay, so maybe I haven't completely solved the elusive promo puzzle. No silver bullet information to impart here. What I have done, though, is to obtain some insight into the problem. And, maybe, just maybe, gotten a peek at some kind of solution.

The end of last month and beginning of this, I set up a couple of Sponsored Product ad campaigns on Amazon for the two self-published titles I have out there.




and



Our own Alison Henderson had used them, I was told, with some success. Another of our own, Jannine Gallant had used them too. Why not me?

First, I needed to understand what, exactly a Sponsored Product ad was. (Bringing traffic to the buy page of MY product as the result of being on the buy page of others.) Not an easy concept for me to grasp, I’m afraid. Once I had that mastered though, I started by listing upwards of 75 keywords, in this case names of other authors with books similar to mine, AND established track records, ie high numbers of good reviews. Next was to set my daily cost limit at a conservative $5.00 and my bid limit (still not exactly sure what that is) at $.25 per and I was off.

Initially, things began to look very, very good. Impressions were coming in at about 4,000 a day for SIS and 2,000 a day for FMOL. Sixteen clicks on each in the first ten days! My exposure on KU (Kindle Unlimited) and KOLL (Kindle Owners Lending Library) was growing. People were actually reading my books! I sold a copy.

My other books, traditionally published through The Wild Rose Press 







and



were selling. Minimally, but selling.

Then, without warning, the newness of it all began to fade. Impressions dwindled to about half of what they had been after only two weeks. Currently, Saturday In Serendipity averages 400 a day, For Money Or Love a mere 100.

Nonetheless, there is movement. There is visibility. There are sales.

My plan is to hang in there for another month or two and see what happens. Though I don’t have exact royalty figures for any of the titles right now, I do know I have made more than I’ve spent.

And isn’t that what advertising is all about anyway? In that sense, this current campaign of mine is a success.

Go figure.

My days to blog here are the 11th and 23rd. For more about me and the stories I write, please visit my WEBSITE

Monday, April 11, 2016

Why Am I A Pantser? Blame It On My Kids by Margo Hoornstra


My first born was due on this day. Not this actual day, day here and now. On April 11th a few—okay, more than a few—years ago. He was born the middle of March. Maybe the early arrival wasn’t totally his fault. Freshly released from the United States Army (my husband’s service, not mine) we hopped on a plane to bring us home to Michigan from Arizona. I was huge at the time, even needed an extender seat belt, but they let me fly. My water broke about six hours after we landed.

A new baby and no jobs, no home of our own, certainly no well stocked nursery to bring him home to. Nada. Zilch. Nothing. All of our worldly possessions were on a semi-truck somewhere in transit. No preparation allowed for this baby’s arrival—at all. We stayed with my parents for about a month. Ultimately found jobs and a place to live.

The twins were due the end of January. They arrived the week before Christmas. Another preparation prospect down the tubes. Although we were admittedly more established by this time with a home of our own, steady jobs, income and the like, if not for an ultra-sound ordered two weeks before, I’d have continued to expect one baby instead of two.

My Christmas shopping wasn’t finished either. Never was that year.

Only my second child, a girl, kept it pretty close to term. Even went over by a few days, if memory serves. She’s the only child who allowed me to plan. The others forced me to figuratively think on the fly. To make sure I provided for their needs no matter what I had going on at the moment.

It’s sort of the same with the characters we create and the situations we put them in. As writers, it’s our job to attend to their immediate needs. Get them out of one sticky situation and into another. Because that’s basically how we pantsers operate.

The pantser process worked for me in the two books I wrote for the Dearly Beloved series of The Wild Rose Press.

The idea for Night Stars and Mourning Doves—a second chance romance—came to me when my husband fell out of a tree he was trimming and accidentally took a Mourning Dove’s nest down with him. No babies yet, thank goodness, and she eventually rebuilt.

 

 

My first book contracted on spec, Only If You Dare, was supposed to be a courtroom tale of big business versus the little guy. Except, that’s not exactly what I wrote. The final product did turn out to center around a courtroom, but with no little guys in sight. The story was about a multi-decorated war veteran, now a judge, who suffers from Post-Traumatic Stress and the woman counselor who helps him reclaim his life.

 


If not for three of those four little darlings coming into my life willy-nilly like they did, I very easily could have turned out to be a straight and linear plotter.
 
How about you? What's your writing style and why?

My days to blog here are the 11th and 23rd.

I can also be found at:
 
 
 

 

 

Friday, October 23, 2015

Kids And Their Comments: You Can't Make This Stuff Up by Margo Hoornstra


Ah kids. No matter where you are with them, they always manage to steal the show or, in my case as an author, the book. Being a mother and grandmother, I have a lot of experience with this phenomenon. Yet still marvel at how the little ones always seem to get the last word.

As a child, my daughter was enamored with dolls – super heroine dolls – thank you very much. One day she prepared to transform into a powerful warrior princess. “Where I will right all the wrongs in the universe.” That was when she glanced over at me to proclaim, “And you can be my horse.”

Similarly, my granddaughter loved to play dress-up. There was one time in particular, shortly after her grandfather—horror of horrors—had told her no about one thing or another.

With the skirt of her princess dress fluttering around her, she swooped down the stairs with a pink plastic wand in hand, ready to make her imperial proclamations. “Today we are going to play royalty. Grandma, you are the Queen, I will be the princess and…Grandpa is a frog.” She wielded the wand his way once, then again. “He’s a big frog.”

Another time, granddaughter and I waited in the car one afternoon when a man came by with a well-groomed poodle on a leash. The perfect opportunity for a learning experience. One that turned out to be mine and left me speechless.

Me: “Oh look at the beautiful dog. It’s a poodle.”
She: “How do you know that?”
Me: “Because I know dogs.”
She: “What’s his name?”
Me: “I have no idea.”
She – With a brief sniff: “Seems if you know dogs, you’d know his name.”

In Night Stars and Mourning Doves, my Dearly Beloved novel from The Wild Rose Press, widower Eric Matthews gets the same treatment from young son, Jay and some of his new friends when they attend an ice cream social at nursery school.

As some other children scampered into chairs along both sides of the table Jay and Allie chose, her student’s father sat down at one end. Elyse took her seat opposite then bit her lower lip to stifle a laugh. The chair he battled to get into must have been five times smaller than he was. Pushed back from the table edge with his legs sprawled to one side he managed to settle into position.

“You could trade for a regular sized folding chair.” She couldn’t help it when the corners of her mouth curved upward. “We have a few of those along the wall.”

“I’m good.” He grunted as he scrunched down on the tiny piece of molded plastic with one hand placed on the ground for balance. “That is as long as this one will hold my weight.”

Elyse smiled again then, despite her best efforts, a small chuckle escaped. “I’m sorry.” She brought two fingers to her lips and cleared her throat. “Are you sure you’re comfortable?”

“I wouldn’t go that far. But I’ll be okay.”

Those blue eyes sparkled back at her and she laughed out loud. “You’re a real trooper, Mr. Matthews. I like that in a ma—parent.” Parent, her student’s father. She needed to remember that fact when she referred to this man. She shook her head and shrugged. And not even man. This person, her sister’s soon to be brother-in-law whose child attended her school.

“I appreciate the compliment, Miss Elyse.”

She pulled out of her thoughts in time to catch the impish wink sent her way.

“The guest of honor is here.”

As someone made the announcement, Elyse quickly tore her eyes away from his and stood. “Everyone.  We’re here today to celebrate Miss Diane’s very special accomplishment.” She went on to explain, in language the children would understand too, what that accomplishment was. “So let’s give her a round of applause,” she said and was pleased when the audience immediately complied.

Jay took the lead when the clapping stopped. “Daddy, Allie and I will have chocolate sauce and sprinkles on our ice cream.”

Eric reached for the syrup bottle. “Use your manners.”

The boy rolled his eyes then smiled at the little girl beside him. “Please.”

Elyse picked up the bowl of multi-colored candy dots then turned to the other two children who sat with them. “Would you like chocolate sauce too? We also have strawberry.”

“Chocolate, please,” they replied with paper bowls lifted.

While Eric squirted on the requested topping, she added sprinkles then passed out plastic spoons.

Stretching forward, she placed one in Eric’s opened palm then allowed her fingers to linger. Warm flesh closed briefly over hers as if in answer to a question she hadn’t asked.

It took her a moment to let go. “As soon as we finish here,” she straightened and coughed. “Miss Carrie is going to read everyone a special story.”

“On the cozy red reading rug,” Eric added and set his hand back on the table.

“Allie got more sprinkles than me.”

At the complaint from her right, Elyse picked up the container. “I don’t think so. But here are a few more.”

“I could use another shot on mine.” The comment came from the other side of the table.

With a leg now extended on each side of his chair, the man faced her straight on, pulling her in. Even with a solid table and four children between them, out of the blue remnants of her usual panic began to surface. With strict and sudden concentration, she forced her breathing to slow, her hands to steady but bobbled the container before she could get it under control. “Here you go.”

“Thank you.”
“You’re welcome.” When she looked up, his focus had been diverted by Allie.

“Where does Jay come from?” she was asking.

Elyse forced her attention off him only to have it snap back again when he spoke. “We come from a small town north of here. About five hours away.”

No child that age would understand those concepts.

Elyse decided to help him out. “You’d have to get in the car and ride for a very long time, even stop for lunch before you get there.”

“I already told her that,” Jay piped in, his voice reflecting a four year-old’s tolerance for the efforts of his elders. “At the very first. Allie just got a new baby brother—”

Eric shot Elyse a look of sheer terror. “Well, I—”

Ready to leap to his aid, she purposely closed her mouth.

“Yeah, where? Where do we come from? Where do we come from?” one of their young table mates joined in and started the rest in the chant.

This father in charge stared at the tabletop first then slid his gaze to the floor as he proceeded to flush eight shades of crimson. From the opened collar of his sport shirt to the edge of his hair line and back again.

“Babies are born out of love,” he blurted after a moment and the chanting ceased.

“But how?” one youngster persisted.

Folding her arms on the table, Elyse would have commiserated with his plight, if she hadn’t been so charmed by his boyish discomfort. And she certainly had no intention of coming to his rescue again. She was having way too much fun as an observer.

He coughed into the crease of his elbow, then rested his hands in front of him as he shot her a wary glance.

His gaze swept along one side of the table then the other. “You all came about, we all came about because two people, our mommies and daddies decided they wanted us to be here. Very much.”

At the emotion in his voice, her heart squeezed so hard it took a moment before she could breathe, let alone find enough voice to respond. The gaze she lifted was met with a surprising ration of warmth from his. With enough heat left over to wrap around her like a sweet and tender blanket.

Oh, Eric. What a beautiful thing to say.

Hands clasped together, she blinked away intrusive tears. “That’s a very nice way to see things, Mr. Matthews.”

Luckily, her mind intervened before she spoke from her heart.

 

 

                   Amazon              B & N              iTunes             TWRP

Elyse Monroe may be her sister's maid of honor, but that doesn't mean she has to follow the bride's example and fall in love. Battle-scarred and weary from previous relationships, she has no desire to take a chance on another--no matter how many hints her little sister drops about the best man. Devastating life events have taken a toll on Eric Matthews. After losing his wife and unborn daughter, he's come home to heal. Serving as best man at his kid brother's wedding is the only relationship he cares to contemplate--no matter how attractive the maid of honor. Thrown together again and again by wedding duties, Elyse and Eric reluctantly agree to explore a possible relationship--only to have their casual date turn into a glorious night of passion. Can two hearts, convinced a happily ever after will never happen, recognize love when it finds them?

My days to blog here are the 11th and 23rd. For more about me and my stories, please visit my WEBSITE or find me at FACEBOOK  TWITTER or GOODREADS

 

 

 

 

 

 

Friday, January 23, 2015

Learn, Live and Hope: That's What I'm Trying To Do by Margo Hoornstra

 
Learn from yesterday, live for today, hope for tomorrow. The important thing is to not stop questioning – Albert Einstein
 
Is questioning the same as second guessing? If so, then I am all over the above quote. In my life in general, but more so in my writing life.
 
Case in point. These two covers.

 


 
 
 


 

Both stories are part of the same series -- Dearly Beloved --. Both have basically the same heat level, both involve characters with baggage; loss, abuse, parents with children trying to move on. Struggles for happiness.
 
Would you know that from looking at the covers? How about by reading the blurbs?

Night Stars and Mourning Doves
 
Elyse Monroe may be her sister's maid of honor, but that doesn't mean she has to follow the bride's example and fall in love. Battle-scarred and weary from previous relationships, she has no desire to take a chance on another--no matter how many hints her little sister drops about the best man. Devastating life events have taken a toll on Eric Matthews. After losing his wife and unborn daughter, he's come home to heal. Serving as best man at his kid brother's wedding is the only relationship he cares to contemplate--no matter how attractive the maid of honor. Thrown together again and again by wedding duties, Elyse and Eric reluctantly agree to explore a possible relationship--only to have their casual date turn into a glorious night of passion. Can two hearts, convinced a happily ever after will never happen, recognize love when it finds them?
 
Only If You Dare
 
All the pleasure and none of the pain, that's what Cynthia Buckingham wants in a relationship these days. A one-night stand with Jonah Colt seems to fit that bill perfectly. Newly divorced, she's too busy planning her daughter's wedding for any serious involvement. Besides, her true passion is helping victims of PTSD reclaim their lives. Waking up after spending the night with a woman he barely knows, Jonah is stunned to realize sex for the sake of sex isn't enough for him anymore. A veteran of more military battles than he cares to count, he wants to forget it all and focus on peaceful civilian life. Except flashbacks won't allow it. Falling for Cynthia makes Jonah regret his weakened state, but he'd rather hide the truth than face it. When she sets aside everything she believes in to help him heal, can he accept her help--and her love?
 

The cover for Night Stars and Mourning Doves was created for me from my artwork sheet. Thinking I had learned something along the lines of ‘sex sells’ when the time in my life came to create the cover for Only If You Dare, I chose the picture, hoping to get that book noticed more.
 
 
I’m not sure it did.
 
So what do you think? Which cover do you think is more noticeable? And why?
 
My days to blog here are the 11th and 23rd. For more about me and my stories, please visit my website

Wednesday, July 23, 2014

He's Just Not That Into You; Kind of Says It All by Margo Hoornstra

He's Just Not That Into You. Though I've never seen the movie, I have a feeling it's about boy meets girl, boy loses girl, and boy really isn't all that broken up about it.

Doing a little research, I discovered this is another movie based on a book, a self help book of the same name. The basic premise is that men will do whatever they can, move mountains if they have to, to be with the woman they love. If that's not who you're with, if he makes excuses to avoid seeing you like, 'my dog barfed on the carpet and I have to clean it up right now or it will stain' -  yeah, what guy thinks that way - well, He's Just Not That Into You. Many men, in fact, consider love a verb rather than a noun.

Night Stars and Mourning Doves and Only If You Dare my most recent releases in the Dearly Beloved series from The Wild Rose Press, have heroes with the latter mindset. They turn themselves inside out trying to avoid commitment.



Take Eric Matthews from Night Stars and Mourning Doves

Devastating life events have taken a toll on Eric Matthews. After losing his wife and unborn daughter, he's come home to heal. Serving as best man at his kid brother's wedding is the only relationship he cares to contemplate--no matter how attractive the maid of honor.

Here's an excerpt:



As his father left through the front door, Eric walked into the kitchen on his way to the back entrance. Jay sat at one end of the oval shaped oak table wearing his favorite T-shirt, the red one with a cartoon inspired race car on its front. His grandmother bustled nearby.

“Let me do that,” Eric told her. “You sit and I’ll bring you a cup of coffee or something.”

She waved a spoon in a shooing motion. “Don’t be silly. What else would I do?”

“I don’t know. You must be busy with Chris getting married in a few weeks.”

“Those arrangements are coming along just fine with very little help from me. Anyway, you know what they say. The only job the mother of the groom has is to wear beige and keep her mouth shut.”

“I’ve met Angela. She certainly doesn’t seem like the bridezilla type.”

In fact, in Eric’s mind the woman his younger brother had chosen to spend his life with had all the qualities he’d once sought in a wife.

“She’s as far from being that as any bride can get. And I’m kidding about the mother of the groom stuff.”

“What’s it like working with her mother?”

“I wouldn’t know. Since there is no mother of the bride. Just a sister who flew in recently from somewhere out west, Los Angeles, I think.”

He collected his cross-trainers and sat down at the other end of the table from Jay. “Angela has a sister?”

In place of answering, she addressed her grandson. “Do you want cereal for breakfast, sweetheart?”

“Yeah.”

Eric lifted his head to stare across the table. “Not, yeah, yes. And yes, what?”

The boy looked at him then his grandma. “Yes, please.”

“Nice work,” Eric said and returned to tightening laces.

His mother set a bowl of cereal down in front of Jay then pushed the child’s chair closer to the table. “Angela had us over for dinner to meet her one day last month.” She poured milk on the cereal and set down the spoon she’d been holding. “Orange juice or apple, sweetheart?”

“Apple.” He glanced at both adults. “Please.”

“The sister moved to town shortly after Chris and Angela became engaged, though Angela says there’s no connection between the two events.”

Eric began to tie his second shoe. “What’s her name? The sister.” He had no clue why he wanted details. Curiosity about the family his brother was about to join maybe.

“Elyse. She’s very nice.” For the first time since his arrival in the kitchen, she straightened to look him square in the eye. “Someone you might like to meet, even get to know.”

He stood, too, then couldn’t back up fast enough. His thighs hit the chair he just vacated and knocked it sideways. “I’m sure I’ll meet her eventually.”

Getting to know her, or any woman just now, was flat out of the question. On the off chance he decided someday to care about someone again—which he seriously doubted would ever happen—the pursuit would be on his terms and no one else’s.

 
 
Then there's Jonah Colt from Only If You Dare

Waking up after spending the night with a woman he barely knows, Jonah is stunned to realize sex for the sake of sex isn't enough for him anymore. A veteran of more military battles than he cares to count, he wants to forget it all and focus on peaceful civilian life. Except flashbacks won't allow it.

Jonah's excerpt follows:

It had never been his intention to deceive her. Jonah Colt never set out to do much more than have a good time when someone like Cynthia Buckingham literally fell into his life.


Alone in his living room on a Saturday, kicked back in the dark brown leather recliner, he’d sat for so long he hadn’t noticed the room growing darker as late afternoon gave way to early evening.

A million dollar view through floor to ceiling windows had been a major selling point when he bought the top floor condo five years ago. But when was the last time he’d actually slowed down long enough to enjoy it?

The shades were drawn on a sight that was only worth seeing in the day time anyway. A man made forest was to the right, complete with squirrels, birds and other indigenous critters. And to the left, a precisely trimmed and pruned golf course stretched along the edge of the city. Also man made. Another one of the original attractions when he bought the place, thinking he’d like to learn to play. Then finding out, after a year of lessons, the pace of the sport bored him to tears.

He didn’t like golf because he didn’t like golf. Period. Not because he was losing interest in life or in any other damned way becoming depressed or antisocial. Nor was he embarking on any excessive behaviors involving liquor, sex or drugs.

What could he say? Two out of three wasn’t bad.

The last swallow of the two fingers of high end vodka he’d indulged in gave off a subtle heat as the thick liquid slid down his throat and trickled into an empty stomach.

As he moved to put his glass on the table, it slipped sideways on a clatter. With his legs pushed down to bring the chair upright, he steadied the tumbler to set it firmly on its base. Then snatched it up as he stood to walk out to the kitchen where he opened the dishwasher, dumped the glass onto the top shelf then slammed the door.

There. Evidence disposed of.

Yes, sir, two very reluctant heroes. Wait until their respective heroines get a hold of them.

My days to blog at Roses of Prose are the 11th and 23rd. For more about me and my stories, please visit my WEBSITE



Sunday, February 23, 2014

A Lot To Love, Plenty To Hate by Margo Hoornstra





I live in the upper Midwest. As I write this it's snowing - again - still - forever, it seems. Near white out conditions in fact.


According to those who know such things, we are already way above our usual snowfall totals for an entire year. With much more to come before Spring.


If that furry little guy from Pennsylvania is to be believed. 


I'm beginning to HATE Winter. Which is odd for me since usually I LOVE Winter. Gliding and spinning on razor sharp ice skates. The swoosh, swoosh rhythm of cross country skis.


By its Nature - pun intended - Winter begs to be described.



 
A blast of Arctic air rolling into the streets.


The first breath on an icy morning, nostrils flash frozen.


Frigid air crackles, snow creaks underfoot.


Freezing rain traps trees and bushes in tombs of ice.

Fingers gone numb.


Wind pelting, eyes watering.    







 
Slick roads. Cars slide sideways.


Iced over puddles.




Mittens, scarves, hats and boots.


Warm lips kiss a chilled cheek.


Engine heated air flows into a newly started car.


Seasoned wood sizzling in the grate.


Extra blankets on the bed.


A loved one snuggled close.




Okay, so maybe Winter does offer some instances to LOVE.


Relatives in Arizona brag about abundant sunshine, temperatures in the eighties.


Oh, good. Something else to HATE. Not them, of course, just when they do that.


Happy Spring, Everyone! Eventually!


Margo


My days to blog here are the 11th and 23th. Please check out my WEBSITE


Two of my latest titles, Only If You Dare and Night Stars and Mourning Doves have recently been released from the DEARLY BELOVED series.





These novellas, along with some short stories there for free, are available on my AUTHOR PAGE at The Wild Rose Press.