Back in July, I attended the RWA Annual Conference in Orlando. I didn't post anything about it back then, but thought I'd speak today about some of the things I learned and what I've done with that learning.
Hold onto your hats, peeps. I feel a list coming on.
TOP FIVE THINGS I LEARNED AT RWA CONFERENCE
(and how they've helped me move forward)
1. Scheduling social media posts - Okay, so I knew I could do this, but I didn't realize how the consistency of it would encourage more interaction on social media. I basically stick with Facebook because I don't like the format of Twitter and don't take enough pictures/videos to make Instagram worth my time. By taking an hour to an hour and half each week to schedule two posts a day (8:30 a.m. and 5:00 p.m. per conference learning) to my author Facebook page for a week's time, I have seen more people like my page, like my posts, comment on posts, and share them. I truly feel as if I'm using Facebook much better to push my writing career in the right direction and gain more readers.
2. Ten percent of writing revenue should go into marketing - Say what? Had no idea. I was spending way, way, way less than that for sure. I'm probably still not spending that much, but when opportunities come by or I find them for myself, I'm a little looser with the purse strings because, honestly, you do have to spend money to make money.
3. Canva.com - I won't even admit publicly to what I was using to make social graphics and advertisements. I can't say it aloud. You'll think I'm a moron. Canva.com is wonderful and has really upped my visual marketing. If you didn't know about this website, check it out right after you're done reading this blog post.
I said AFTER!
4. Just because I have more time to write, it doesn't mean I'll use it ALL to write - I go through this every summer. I think that I'm off from teaching and I'll spend an entire eight hours on the patio, writing like a maniac. I'll generate so many pages I'll be drowing in them. Never the case. Never. The. Case. And that's okay. I went to a panel about quitting your day job to write full time and all three authors said they write about the same amount as they did when they had their day jobs. What they have now is more time to promote and market themselves. More time for the "business" of writing. Makes total sense. Alleviated much of the guilt I always had when I wrote for only 4 hours a day during the summer then had other things to do. I was still living the writer's life.
5. Find your lane - This was something author Susan Wiggs said in her address to conference attendees. She was speaking about not comparing yourself to the writers around you, to find your own lane and drive in it to the destination meant for YOU. We've always got our eyes on who is making it as an author, but we'll make it too if we stay true to ourselves, take steps to improve our craft, and never give up our dreams. Success is waiting for us if we just hit the gas and keep focused on the road ahead.
Maybe these kernels will be helpful to you too. They've made my writing work feel more purposeful, and I'm happy with where things are headed.
Like my author Facebook page if you want to see what I'm all about. I'd love to see you there!
Toodles,
Chris
Find all my titles at www.christinedepetrillo.weebly.com.
Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
Thursday, September 14, 2017
Progress by Christine DePetrillo
Labels:
Christine DePetrillo,
conference,
Facebook,
romance,
RWA,
social media,
susan wiggs,
writing
Thursday, July 27, 2017
Getting Ready to Publish Your Book by Betsy Ashton
I've given a dozen or more classes this year on what it takes to be ready to publish, self or traditionally. I give the attendees my actual release plan, so that they can do as much or as little as they wish. Everyone leaves my class with a game plan and a boggled brain.
Those of us who self publish have to do everything ourselves. Everything. Right now, I'm working with my cover designer. We have a good idea, an image that is close, and a plan to modify said image. Spooky cover. Hoodie with a pair of eyes following you around. The cover is the fun part. Getting the ISBN, back matter, blurbs all have to be done around the same time. So does asking people to read the ARC, get more blurbs back, and review on Amazon. I think two of the three of the latter points are easy. Getting that darned review up on Amazon, well, a whole different matter.
I talk to the class about housekeeping issues. If they don't have a website, they need a professional-looking site before the book is available. Where else will readers be able to buy a signed copy if they don't live near the author? Goodreads? Wait, I have to be on Goodreads? Sure do, sister. That's where readers hang out. Author Central from Amazon? I thought Amazon did that. Nooo, you, dear author, set it up. How else will you track e-book sales on Amazon and book sales on all other distribution sites?
What about newspaper interviews? Well, you can hire a publicist, or you can develop a press kit with your press release, a brief summary of the book, interview questions, and a list of places where you can be contacted. You do the legwork. No one else will.
What about social media, you ask? Don't sit there and tell me all you have to do is put the book out, and it will sell. That worked in Field of Dreams, but I'm not Kevin Costner and I don't have a multi-million ad budget. How the heck will people other than friends and family know you have a book out if you don't use the tools at hand to spread the word? If you don't want to use all the current apps, pick one or two where you feel comfortable. Also, pick ones where your readers come to share information and play. For example, if you write YA, hang out in Snapchat, Instagram, and several others whose names I can't remember. I don't write YA, but I'm trying to learn how to use Instagram. Pinterest is fun, but it doesn't really drive traffic to my website or Amazon where my books are available.
Did I hear you say you don't want to do all of the work yourself? If you have a kid whose interested, use said kid. If you don't, consider hiring a virtual assistant who can set up posts on your chosen apps.That will cost money, and you might not see a return on your investment immediately. But if you don't want to do the work and you can't afford to hire someone, you should set you mind to selling a few books to friends, colleagues, and family. It will be harder to attract strangers if you hide.
Writing the book is the easy part. Even working with a professional editor is the easy part. Sucking it up and shoving yourself out there in front of readers is not for the faint of heart. We all have to do it. We need to learn to do it well.
Next time, we'll talk about giving a book talk...
Those of us who self publish have to do everything ourselves. Everything. Right now, I'm working with my cover designer. We have a good idea, an image that is close, and a plan to modify said image. Spooky cover. Hoodie with a pair of eyes following you around. The cover is the fun part. Getting the ISBN, back matter, blurbs all have to be done around the same time. So does asking people to read the ARC, get more blurbs back, and review on Amazon. I think two of the three of the latter points are easy. Getting that darned review up on Amazon, well, a whole different matter.
I talk to the class about housekeeping issues. If they don't have a website, they need a professional-looking site before the book is available. Where else will readers be able to buy a signed copy if they don't live near the author? Goodreads? Wait, I have to be on Goodreads? Sure do, sister. That's where readers hang out. Author Central from Amazon? I thought Amazon did that. Nooo, you, dear author, set it up. How else will you track e-book sales on Amazon and book sales on all other distribution sites?
What about newspaper interviews? Well, you can hire a publicist, or you can develop a press kit with your press release, a brief summary of the book, interview questions, and a list of places where you can be contacted. You do the legwork. No one else will.
What about social media, you ask? Don't sit there and tell me all you have to do is put the book out, and it will sell. That worked in Field of Dreams, but I'm not Kevin Costner and I don't have a multi-million ad budget. How the heck will people other than friends and family know you have a book out if you don't use the tools at hand to spread the word? If you don't want to use all the current apps, pick one or two where you feel comfortable. Also, pick ones where your readers come to share information and play. For example, if you write YA, hang out in Snapchat, Instagram, and several others whose names I can't remember. I don't write YA, but I'm trying to learn how to use Instagram. Pinterest is fun, but it doesn't really drive traffic to my website or Amazon where my books are available.
Did I hear you say you don't want to do all of the work yourself? If you have a kid whose interested, use said kid. If you don't, consider hiring a virtual assistant who can set up posts on your chosen apps.That will cost money, and you might not see a return on your investment immediately. But if you don't want to do the work and you can't afford to hire someone, you should set you mind to selling a few books to friends, colleagues, and family. It will be harder to attract strangers if you hide.
Writing the book is the easy part. Even working with a professional editor is the easy part. Sucking it up and shoving yourself out there in front of readers is not for the faint of heart. We all have to do it. We need to learn to do it well.
Next time, we'll talk about giving a book talk...
Labels:
Facebook,
Instagram,
pinterest,
publicity,
self-promotion,
self-publishing,
Snapchat,
Twitter,
writing life
Wednesday, May 3, 2017
When Your Grandson Asks About Your Homework ... by Vonnie Davis
I've contracted Mr. OH under the name Renae DeVeau and our own Alicia will be my editor. Pray for her, folks. It's my first erotic.
I self-published NIKO: Licensed to Kill on April 25th. JEAN-LUC: Once is Never Enough releases on June 13th. I still have BASTIAN: The Spy Who Loves Me to finish. I'm two-thirds through, maybe more. I'm hoping to release it the end of August or the first half of September.
That only leaves A STRANGER'S DARE, a Kindle World's novella, a novel--A GOLDEN CHARM, and two bear shifter books to finish. Oh...and...two more Kindle World's novellas I've been asked to write. A cowboy romance set in Texas--yee-haa!--WHAT BELONGS TO RYDER. My street team chose the heroic cowboy's name--Ryder Kolins.
The third Kindle World's project is a paranormal tied into my shifters. Title for it is BEARY SASSY. Pink-haired Effie plays a matchmaking role in this story.
See how much progress I've made? Three things done and two things added. That's good. Right?
"I'm over halfway done."
"That's all?" (I cringed. There's nothing like getting fussed at by your grandson.) "I've got all my required work completed for my Internship on the 2020 Mars Land Rover. I gave a report to representatives from NASA. What I'm doing now is extra." (Show off.)
"That's awesome, sweet boy." My nickname for him since he was an infant.
"G-ma, you really should have more of this project completed. I notice you spend a lot of time on Facebook and Twitter." I could sense the censure in his text. (And how would smarty pants know if he wasn't on Facebook and Twitter, himself, I ask you?)
"You know I hate a smart a$$ scientist."
"Hahaha. See if you can't do better next week." (So much for the Final Exams care package I was going to send him. I'll eat the chocolate, energy bars, and homemade trail mix myself!)
Me thinks I've been put on notice and I'll need the nourishment.
Saturday, February 4, 2017
Learning by Christine DePetrillo
Last year was my most prosperous writing year to date. I’ve
been doing this author “thing” for over fifteen years and finally have some
momentum going. I can’t call it a hobby anymore. It’s not just something I do
for the fun of it, although I do have a blast most times. It’s gotten to be
serious business these days.
How did this shift come about?
I spent money. Yeah, I spent money on writing. Money beyond
an editor and a cover artist. Money on advertising and a small street team. It
was money well spent too.
In February of 2016, I took the plunge and paid what I
considered an exorbitant amount to have one of my books advertised in Book Bub,
a reader newsletter that targets specific readers. I’d heard from more than one
fellow author that they’d made back the money they’d spent on this promotional
opportunity and then some.
Still I was reluctant. I was tired of always taking a hit in
the writing department. I slaved away for hours and hours after the day job and
wasn’t seeing any financial rewards for my labor. I couldn’t reach the readers
I needed to by just blasting images and links and clever one-liners on Facebook
groups that had anything to do with reading and books. I was sick of checking
my Amazon rank and finding it to be large, unspeakably embarrassing numbers.
I was ready to quit altogether.
Finally, I decided to go for it as a last ditch effort to
make writing a semi-respectable profession for myself. If it didn’t produce
some solid sales, I was done. I doled out the cash and waited.
I wasn’t disappointed. The book I advertised was free and
the downloads came pouring in. I didn’t make any money off those downloads, BUT
those lovely readers were kind enough to buy the other books in the series. A
lot of them. Soon I was watching my ranks go down and my earnings go up! I was
delighted and refueled to continue spinning tales.
People were really reading my stuff. They were leaving
reviews. They were emailing me with kind words that sent me over the moon. My
characters were finally getting to meet the world. I was like a proud mom.
I supplemented this tidal wave with establishing a small,
3-person street team of fine women who had liked my books and were willing to
spread the word. I promised them a monthly prize, and they agreed to talk about
my books to their friends, re-post news about my books on Facebook, and other
little things that have helped my sales.
For a few solid months, I saw some wonderful royalties and
grew excited about the number of readers I was reaching. Sales tapered off
after the summer and then I did something crazy like launch a new series that
wasn’t really like the series that had garnered some fans. Things have been
slow to pick up on that new series, but I’m gearing up to spend some money
again and hopefully put these books in front of the right readers. I’m
determined to have another great writing year.
In the meantime, I’m experimenting. I’ve been trying out
different sponsored Facebook ads and have found that the ones with images with little
text do the best. They are eye-catching enough to get people to notice them in
their newsfeeds and make them curious enough to click for more info. I’m also
dabbling with promoting the “Shop Now” button on Facebook to see if leading
people directly to Amazon works better than providing several links in the ad
for various retailers. And finally, I’m playing around with a review service
where you pay a fee, your book becomes available to targeted, non-paid
reviewers, and those reviewers promise to post reviews at various spots online.
I’m figuring if I can get more reviews for my new series, then I can approach
Book Bub with more confidence.
Blog tours, book trailers, and online parties never seem to
work so I’ve cut those out of the cycle. I’m devoting my time and money to new
ideas or things that have worked for me in the past.
In other words, I’m still learning. Over fifteen years doing
this writing “thing” and there’s still so much to figure out.
What’s something new you’ve learned that works for your
books? Or if you are a reader, how do you find those new books you grow to
love?
Toodles,
Chris
SAFE, Book One, The Shielded Series, FREE in ebook!
PROTECTED, Book Two, The Shielded Series, available now!
SECURE, Book Three, The Shielded Series, coming soon!
Monday, January 30, 2017
Emma Lazarus & Immigration Ban by Diane Burton
Last week’s news about the ban on Muslims hit Facebook like a firestorm. But this is nothing new. Too many times in our nation’s past, there have been shameful incidents, for example interring Japanese Americans during World War II.
Unless your family is Native American, we are all the sons and daughters of immigrants, or maybe immigrants ourselves. Our ancestors were not all welcomed with open arms. “Irish need not apply” once graced Help Wanted signs. Foreigners were given derogatory epithets. Still are.
I do believe in strongly, thoroughly checking out those who want to come to America. We have laws in place to do that. Those charged with that responsibility should do their duty. But a ban on people because of their religion or ethnic origin isn’t morally right. Isn’t it against our Constitution?
Just because reviling of newcomers is part of our past doesn’t mean it should be our present and future. Aren’t we better than this? Is Emma Lazarus’ poem on the Statue of Liberty a lie?
"Give me your tired, your poor,
Your huddled masses yearning to breathe free,
The wretched refuse of your teeming shore.
Send these, the homeless, tempest-tost to me,
I lift my lamp beside the golden door!"
I am so grateful that my father-in-law, my sister-in-law, my great-grandparents, and the rest of my ancestors came to the U.S. and were allowed in.
Because I blog on the 30th of the month, I'll see you again in March.
Labels:
Emma Lazarus,
Facebook,
immigrants,
Statue of Liberty,
World War II
Friday, July 22, 2016
Meet Hercules ~ by Leah St. James
As many of my fellow Roses have written on these pages, one
of the toughest parts of this writing job is grabbing readers’ attention.
When I was first published in 2010, I was clueless (seriously, painfully clueless),
but I figured that like anything, marketing can be taught. And even though I’m
far from a natural at it, I can learn best practices. Right?
So I set out to learn everything I could. I studied the
blogs and social media accounts of successful authors. I created my own accounts and tried to replicate their behavior. I’ve taken classes and
spent hours experimenting on what “engages” readers.
Here’s what I’ve learned:
Readers like personal tidbits they can relate to. Women especially like anecdotes
and photos of young children or grandchildren, and young animals. Or animals of any age,
actually. And pictures of hunky, bare-chested men. Some hobbies or
expertise/interest in a particular subject matter can work as well.
So for these past six years or so, I’ve been bemoaning the
fact that I don’t have young children, I
don’t have grandchildren, and I don’t have pets. I love my "day job," but it's not unusual (and there's only so much I could share), and I don't have any fascinating hobbies. And as much as I personally love photos of hunky, bare-chested
men, I can’t help seeing them as someone’s son and wondering what their mothers
think seeing their sons plastered like that all over the web! (I know, I know...it’s a curse.)
But, hallelujah, today I have exciting news to share.
My older son (whom I refer to as on No. 1, because I’ve promised to never name or tag him online) has come home to live
with hubby and me while he works on his Ph.D. dissertation. He had one request
(other than living here): “So, yeah....uh...Mom,
can I get a cat?”
“Cat?” My ears perked up, and I’m sure my face brightened. “Of
course!” I said without even thinking of consulting hubby. We’ve had cats
before. I love cats...hubby (a dog person) accepts cats. AND (let’s be real here) I NEEDED
SOMETHING TO WRITE ABOUT ON MY FACEBOOK PAGE! My only condition was that Son
No. 1 would be responsible for cleaning the litter, which he gladly agreed to.
I had mentioned this to a friend who’s a vet, and two days
ago she emailed me. “I have a kitten,” she said. “He needs a good home. Take
him.” The kitten was being “fostered” with a local groomer and was “ready to
go.”
That night we hit up the local pet supply store and armed
ourselves with food, dishes, a litter box and litter...and a cat carrier that
will hopefully last for years....it cost enough. By the middle of the next day,
we were proud kitten owners. Or, uh...Son No. 1 is a proud kitten owner. :-)
I know I’m just a tad
biased, but if this isn’t the most adorable kitten ever born...I don’t know
what. He’s a black tabby – looks all black from a distance, but up close you
can see definite stripes. He has one tiny patch of white fur on his chest. He’s
playful and fun and curious about every inch of our house. He purrs all the
time and is really affectionate. (He’s sleeping at my feet as I write this..purring.) Even hubby has fallen in love with this kitten.
My son named him Hercules, a name I’m sure he’ll grow into, in a
good way...I hope.
Hecules barely stops moving, but that hasn't stopped me from using up most of my phone's storage taking photos of him. My son said he spent
about 30 minutes the first day shadow-boxing himself in a mirror. (But did he get video that I could share??? NO. Argh!)
Anyway, I’ve “talked” enough. Meet the cutest kitten ever born. Am I right?
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| Sleeping behind my laptop. (Please disregard any dust you see.) |
![]() |
| Peering out the window from my desk. |
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| Another from my desk. |
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| Sleeping behind my laptop... Can't have too many "at my desk/laptop" photos, right!? |
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| The eyes are the camera's and photographer's (my) fault, not Hercules'. |
Now...I'm off to post on Facebook! :-)
<><><><><><><><><><><><><><>
Leah writes stories of mystery and romance, good and evil, and the power of love. If you'd like to keep up with stories about Hercules, here's her Facebook page. She loves visitors!
Labels:
cats,
Facebook,
kittens,
Leah St. James,
reader engagement
Wednesday, June 15, 2016
How to Find Your Readers by Alison Henderson
I know you're hoping I have the answer to that perplexing writer's conundrum and am preparing to spill the beans. No such luck. Believe me, if I knew I would definitely share. Instead, I'm hoping for a give and take brainstorming session here.
I've been thinking about this topic lately because I have a book coming out this fall that will be the second in my female bodyguard agency series. I'd like to do more targeted marketing instead of my usual scattershot approach. A significant number of readers enjoyed the first book in the series (note: I said enjoyed, not purchased. Big distinction). I'd like to get the word out to them about the second book on the off-chance they might actually buy a copy.
Like you, I've read innumerable articles about book marketing that advise, "find your readers and market to them where they hang out." Great! But you have to figure out who they are first, and that's no easy task. Very few of us are lucky enough to have well-attended booksignings or participate in large reader events where dozens of readers come up and tell us about themselves. So how do we identify them? The members of my mother's book clubs always enjoy my books, but does that mean my readers are largely in their eighties? Possibly, but I doubt it.
I've received a few emails from readers over the years, but not enough to give me much insight. I decided to turn to my reviews--might as well get something useful out of them. Since almost 20K people downloaded UNWRITTEN RULES during its free days three years ago, I was lucky enough to get a large number of reviews. I decided to read back through them looking for any useful data. Most of the reviews said basically the same things. Here are some common threads:
I've been thinking about this topic lately because I have a book coming out this fall that will be the second in my female bodyguard agency series. I'd like to do more targeted marketing instead of my usual scattershot approach. A significant number of readers enjoyed the first book in the series (note: I said enjoyed, not purchased. Big distinction). I'd like to get the word out to them about the second book on the off-chance they might actually buy a copy.
Like you, I've read innumerable articles about book marketing that advise, "find your readers and market to them where they hang out." Great! But you have to figure out who they are first, and that's no easy task. Very few of us are lucky enough to have well-attended booksignings or participate in large reader events where dozens of readers come up and tell us about themselves. So how do we identify them? The members of my mother's book clubs always enjoy my books, but does that mean my readers are largely in their eighties? Possibly, but I doubt it.
I've received a few emails from readers over the years, but not enough to give me much insight. I decided to turn to my reviews--might as well get something useful out of them. Since almost 20K people downloaded UNWRITTEN RULES during its free days three years ago, I was lucky enough to get a large number of reviews. I decided to read back through them looking for any useful data. Most of the reviews said basically the same things. Here are some common threads:
- Enjoyable, fast read; good pacing
- Appreciated the lack of off-color language and graphic sex
- Successful suspense plot
- Fun and enjoyable characters
To me, these suggest busy, fairly conventional people looking primarily to be entertained. I can definitely relate to that.
Two reviews stood out for me for different reasons:
"Absolutely brilliant book. Lost myself in it for hours. Hope there are,ore like this in the pipe line. We'll done for a really riveting read."
"This is a fast pasted novel that keeps you on the edge of your seat. I started reading and could not put it down. I ended up reading threw the nite and my shift was a 15 hr one."
The first review is from a man. I was very surprised by the number of men who read this book and enjoyed it--probably due to the legs on the cover. This might mean I should look beyond the romance community for more general readers. Book Bub would be the answer there, if I'm able to get the book accepted.
I think the second review may define "my reader"--someone who works hard and is looking for a diversion to lighten her load. If I can help someone else get through a 15-hour night shift, I've done all I set out do as a writer.
But where do these readers hang out online? My best guess would be Facebook. They also might get emails from bargain book recommendation sites. I'm not young and hip, and I doubt my readers are either, so I'd be surprised to find them mainly on Twitter or Instagram. For this new book, I'm considering trying a sponsored Facebook ad or two. Does anyone have experience with them? Ditto for FB readers groups--any positive experience there? If so, which ones? What other venues have you tried?
Remember, we're all in this together, and I'd do it for you.
Alison
www.alisonhenderson.com
Sunday, March 6, 2016
Adventures of a Food Nut by Amber Leigh Williams
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| I fell in love with food at a young age. Cooking was another story.... |
When my son was born, I realized I didn’t want him to grow up
eating freezer meals. I wanted him to have the same wholesome, home-brewed
memories I did around the dinner table. I read Julia Child’s My Life in France and grew hungry. I
joined Pinterest and grew even hungrier. Finally, I
decided to satisfy my appetite while challenging myself to
learn to cook just as my mother had. Last summer, I began to blog about these
cooking exercises every week on Facebook with my Toast of Tuesday feature. I’ve
gathered all my favorite Toast of Tuesdays together for you. Here’s a
peek into my kitchen as well as my adventure in becoming a foodie….
My first cooking experiment was a strawberry cream cheese
confection, a decadent gift for the hub on Valentine's Day 2013. He cooked me a
big steak dinner. I made him dessert. We rolled out a quilt on the living room
floor, lit candles, dressed up and ate until we couldn't eat anymore. The icing
of the cake was messy and a teensy bit clumpy since I didn't let the cream
cheese reach room temperature before spreading it, but the cake was every bit
as yummy. That original recipe has been lost but I’ve found one pretty similar
at Cooking Classy.
This was the recipe I was trying out when I nearly set my kitchen on fire. Word of advice: use a deep fryer if one is available, not a pan on the stove with hot oil. Prior to my near brush with the fire extinguisher, I was determined to master the art of home-style fried chicken because my mother made her own and it was one of my favorite dishes when I was little. Coupled with lima beans, mashed potatoes, and sweet tea, there are few dishes that taste more southern. This recipe from Jo Cooks so far is my favorite...aside from the part of the instructions that involve a pan on the stove. I make it with garlic mashed potatoes and I'm working on the perfect blend of sweet tea....
| Teaching Young Skywalker to make ice cream.... |
Long before I began my foodie adventures, the hub was the cook. One cool
fall day we were craving something warm and filling but had only an odd
assortment of food in the fridge and pantry - eggs, sausage, yellow rice, and
peppers. He decided to improvise, giving us what is now Jake's Fried Rice. A
few years ago, I bragged on this original family recipe with author Anna Kathryn Lanier at her blog. I'm bragging again 'cuz Jake's Fried Rice is on the
menu tonight here at mi casa. Dinner cannot come soon enough!
It’s soup season! When the wind picks up and the leaves start falling, my first foodie instinct is to make soup – particularly if somebody’s sick. And speaking of sick days, there’s nothing better than a warm bowlful of Creamy Chicken Noodle Soup to fill your belly when you’re feeling under the weather. I’ve made this version from Cooking Classy for two winters. Whether the hub and I are suffering from seasonal allergies or cold toesies, there’s nothing more healing than this blend of herbs, chicken, and vegetables (served with soda crackers and hot tea)….
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| $3.99 |
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| $3.99 |
Hash Brown Potato Casserole
Ingredients:
2 1-lb packages of
frozen hash brown potatoes (the cubed kind make the best texture), partially
thawed
1/4 cup chopped
onion
1-1/2 cups grated
cheddar cheese 1 stick butter, melted
1/2 tsp. pepper
1 carton of sour
cream 1 can cream of mushroom soup
For the topping:
1 cup crushed Ritz
cracker crumbs
1/2 stick butter,
melted
Instructions:
Mix all casserole
ingredients. Pour evenly into a 3-qt. oblong casserole dish and pack down. Top
with Ritz crumbs. Pour extra butter evenly over the crumbs. Bake for 45 minutes at 350 degrees
Fahrenheit. Do not cover while baking. Serves 10 to 12.For more foodie adventures, join me on Facebook every Tuesday for The Toast of Tuesday. The fun doesn't stop there! At Super Authors, I blog about various kitchen disasters. Here's Kitchen Disaster Log 1 (with my infamous Broccoli & Cheese Soup) and Kitchen Disaster Log 2 (where I explain that near-kitchen-fire with fried chicken)....
Do you have any personal foodie adventures? Please do tell! as the entrees and it was a huge personal triumph. It made me a foodie and the process of assembling it made me fall in love wi
Thursday, April 17, 2014
Controlling the Beast of Social Media by Betsy Ashton
Writers face a daily dilemma: how much time to spend on social media marketing books and how much time in writing new ones. Our agents press us for new manuscripts which have to be written, edited and re-edited before we submit to the agent. Once the agent passes the multi-edited manuscript to the publisher, the writer faces additional edits and proof reads. At the same time as we are preparing the current WIP for publication, we are expected to be working on the next manuscript. The juggling act is worthy of the Ringling Bros center ring.
We are expected to have a presence on social media. Facebook. Twitter. LinkedIn. The next social media fad. Publishers tell us we need a platform we can exploit for book sales. No platform seems good enough. They pressure us to expand, spend more time in social media. Out on speaking engagements we set up. Out on book tours we set up. Out in signing events we set up. Tweet all the time. Post all the time. Blog all the time.
Some writers hit the daily slide into the social media sand trap and emerge hours later or not at all. If I don't set limits, I'll "check my mail and posts on FB" before I begin writing. I'll answer only critical messages, look at the most important posts on my timeline. Oh, look, how cute is that kitten. I love kitties. I respond. Before I know it, I need more coffee. What? Two hours flew by? It can't be.
I decide I'll watch the clock in the corner of the computer screen. Right next to that wonderfully snarky post from one of my favorite FB friends. Someone is following me on Twitter? I have to check out this intelligent person who finds me worthy of a follow. I tweet back, receive a response and trip lightly into conversation that goes nowhere but takes time.
I don't suffer from writer's block. I don't have ADD or ADHD. I love writing, but those snarky Maxine comics must be read.
I put my foot down. No more wasting time. Watching the clock was a failure. I asked my husband for a special present two Christmases ago. I wanted a special egg timer. Mine has blue sand and flows for 15 minutes. When the sand of time runs out, I switch off my wi-fi and get back to work.
Oops. Time's up. What works for you?
##
Betsy Ashton is the author of Mad Max Unintended Consequences published in March 2013 by Koehler Books.
We are expected to have a presence on social media. Facebook. Twitter. LinkedIn. The next social media fad. Publishers tell us we need a platform we can exploit for book sales. No platform seems good enough. They pressure us to expand, spend more time in social media. Out on speaking engagements we set up. Out on book tours we set up. Out in signing events we set up. Tweet all the time. Post all the time. Blog all the time.
Some writers hit the daily slide into the social media sand trap and emerge hours later or not at all. If I don't set limits, I'll "check my mail and posts on FB" before I begin writing. I'll answer only critical messages, look at the most important posts on my timeline. Oh, look, how cute is that kitten. I love kitties. I respond. Before I know it, I need more coffee. What? Two hours flew by? It can't be.
I decide I'll watch the clock in the corner of the computer screen. Right next to that wonderfully snarky post from one of my favorite FB friends. Someone is following me on Twitter? I have to check out this intelligent person who finds me worthy of a follow. I tweet back, receive a response and trip lightly into conversation that goes nowhere but takes time.
I don't suffer from writer's block. I don't have ADD or ADHD. I love writing, but those snarky Maxine comics must be read.I put my foot down. No more wasting time. Watching the clock was a failure. I asked my husband for a special present two Christmases ago. I wanted a special egg timer. Mine has blue sand and flows for 15 minutes. When the sand of time runs out, I switch off my wi-fi and get back to work.
Oops. Time's up. What works for you?
##
Betsy Ashton is the author of Mad Max Unintended Consequences published in March 2013 by Koehler Books.
Labels:
.,
budgeting time,
editing,
Facebook,
LinkedIn,
organizing writing time,
Twitter,
writer's block
Friday, July 12, 2013
Facebook, France and Fortuitous Conversatons
--By Vonnie Davis
July is the month of "F" here at Roses of Prose. After all, July is synonymous with fireworks, flowers and freakish storms ravaging the countryside. I've been reading everyone's posting with growing apprehension. I mean, how would I carry on the theme in an interesting way? One has to keep up appearances, right? Or at least, amble ahead with this month's awesome alliteration. Are you ready to Forge ahead with me? Sorry, I couldn't resist.
Facebook is a place we writers go to promote our books and build our following. But it can also be a place to garner story ideas. Do you ever take note of some of the things people say in their posts? There's such rich fodder there. Take my husband's nephew for example. Pete posted that his two German Shepherds were sprayed by skunks and in doing online research to see what worked to remove the stench, he found results where Massengill douche was recommended. Well, I laughed out loud. Then a scene flashed through my demented mind. A man rushes into a drug store and asks where the douches are shelved. He rambles about his girls smelling horrible. The cashier thinks he's talking about the women he's dating and gets angry. But of course he's talking about his dogs. A humorous dialogue ensues. Thank you, Facebook.
As writers, we are always waiting for story ideas to come to us or in pursuit of them.
In September, Calvin and I are traveling to Paris for two weeks before flying to Berlin to visit with his son and daughter-in-law. We love Paris and plan to sit at cafés, write and watch the constant stream of humanity pass by. I have a couple story ideas I want to set there and plan to take a gazillion pictures of the city so I can get my descriptions accurate. One of the stories has a hero who is an American jazz saxophone player who travels to Paris after World War I, during the era of The Lost Generation.
While having lunch with my agent, I was rattling on about my story ideas I wanted to research while in Paris. She jotted down some notes. A week later, she was on the phone with an editor asking her what types of stories she was looking for, romances in particular. The editor gave her a run-down. One item on her list was historical romance set around the turn of the century in unusual locations. Dawn remembered our conversation--our fortuitous conversation--and told the editor about my idea. She said she'd be interested in looking at it once I had it written. No promises, of course, but at least she was intrigued by the idea. And that slight possibility excites me.
Vonnie Davis writes most sub-genres of romance. Her website is www.vonniedavis.com
Book one of her Red Hand Conspiracy is set in Paris. An American travels to the City of Light to celebrate her 40th birthday and unwittingly foils a terrorist's bombing attack in the Salon Carre where the Mona Lisa is housed. The French Counterterrorism Unit puts her in the protection of a handsome younger French government agent. Sparks fly as they run for their lives through the streets of the Left Bank.
BUY LINK: http://www.amazon.com/Mona-Lisas-Room-ebook/dp/B00A553HLY/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1373607620&sr=1-1&keywords=mona+lisa%27s+room
July is the month of "F" here at Roses of Prose. After all, July is synonymous with fireworks, flowers and freakish storms ravaging the countryside. I've been reading everyone's posting with growing apprehension. I mean, how would I carry on the theme in an interesting way? One has to keep up appearances, right? Or at least, amble ahead with this month's awesome alliteration. Are you ready to Forge ahead with me? Sorry, I couldn't resist.
Facebook is a place we writers go to promote our books and build our following. But it can also be a place to garner story ideas. Do you ever take note of some of the things people say in their posts? There's such rich fodder there. Take my husband's nephew for example. Pete posted that his two German Shepherds were sprayed by skunks and in doing online research to see what worked to remove the stench, he found results where Massengill douche was recommended. Well, I laughed out loud. Then a scene flashed through my demented mind. A man rushes into a drug store and asks where the douches are shelved. He rambles about his girls smelling horrible. The cashier thinks he's talking about the women he's dating and gets angry. But of course he's talking about his dogs. A humorous dialogue ensues. Thank you, Facebook.
As writers, we are always waiting for story ideas to come to us or in pursuit of them.
In September, Calvin and I are traveling to Paris for two weeks before flying to Berlin to visit with his son and daughter-in-law. We love Paris and plan to sit at cafés, write and watch the constant stream of humanity pass by. I have a couple story ideas I want to set there and plan to take a gazillion pictures of the city so I can get my descriptions accurate. One of the stories has a hero who is an American jazz saxophone player who travels to Paris after World War I, during the era of The Lost Generation.
While having lunch with my agent, I was rattling on about my story ideas I wanted to research while in Paris. She jotted down some notes. A week later, she was on the phone with an editor asking her what types of stories she was looking for, romances in particular. The editor gave her a run-down. One item on her list was historical romance set around the turn of the century in unusual locations. Dawn remembered our conversation--our fortuitous conversation--and told the editor about my idea. She said she'd be interested in looking at it once I had it written. No promises, of course, but at least she was intrigued by the idea. And that slight possibility excites me.
Vonnie Davis writes most sub-genres of romance. Her website is www.vonniedavis.com
Book one of her Red Hand Conspiracy is set in Paris. An American travels to the City of Light to celebrate her 40th birthday and unwittingly foils a terrorist's bombing attack in the Salon Carre where the Mona Lisa is housed. The French Counterterrorism Unit puts her in the protection of a handsome younger French government agent. Sparks fly as they run for their lives through the streets of the Left Bank.
BUY LINK: http://www.amazon.com/Mona-Lisas-Room-ebook/dp/B00A553HLY/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1373607620&sr=1-1&keywords=mona+lisa%27s+room
Wednesday, February 27, 2013
How Grandmas Show Love
Our Brenda is anxiously waiting the arrival of her first grandchild--and we are all eager for her birth announcement. I'm the grandmother of six, ranging in age from thirteen to twenty-four--a wonderment since I'm only twenty-nine.
Mention the word "grandma" and a stereotypical grey-haired lady often comes to mind. But we all know this is not necessarily so. Many grandmas are young, vibrant and active. Yes, we still bake cookies. We still play wordgames late into the night when the grandkids are over. My grandkids expect all-night James Bond marathons when they come to visit, complete with homemade pizzas and popcorn. But in today's world grandmas also text and tweet and post on facebook.
My grandchildren live in Indiana and Maryland, while Calvin and I reside in southern Virginia. I keep in touch via social media and the grandkids think it's cool I know this stuff. Of course, they also use it to their advantage from time-to-time. Take my fifteen-year-old grandson who sent me a text Monday evening: I love u, G-ma. I mean I rlly love u, BTW I got all A's this marking pd. How's that for being "hit up" for his reward? You see, I started the tradition years ago: A straight "A" report card is worth a hundred dollars. Kids, they never forget.
One of my granddaughters is a college freshman. She posts a gazillion pictures on facebook. Here's one of her "studying" with her friends. She's the one in yellow. If she sees I'm online, she instant messages. The night she had her heart broken, we texted for hours as she poured out her heart in teenage angst. "But grandma, I loooooove him soooooo much!!!!!!!!" I'm thinking she has a heavy-duty exclaimation point on the laptop I bought her. Of course I was concerned, texting and IM'ing her everyday for several weeks. I sent her care packages and a big cuddly baboon with a sign hanging around his neck: "Mr. Right".
I miss them. I've missed a lot of their lives living as far away as we do. Still, like most grandparents, we travel to see them in many of their activities--dance recitals, baseball and football games, bowling tournaments and wrestling meets. Graduations from high school and Army Basic Training. Sure there are the traditional letters and goofy cards, but more and more we rely on social media to keep in touch. And, surprisingly, it seems more personal. Who would have thought? When my grandson was in Afghanistan, we emailed and texted almost daily. Josh needed a few words from me and I needed to know he was okay. When two of his buddies were killed in front of him, I was the one of the first people he contacted with a long, rambling email.
Mention the word "grandma" and a stereotypical grey-haired lady often comes to mind. But we all know this is not necessarily so. Many grandmas are young, vibrant and active. Yes, we still bake cookies. We still play wordgames late into the night when the grandkids are over. My grandkids expect all-night James Bond marathons when they come to visit, complete with homemade pizzas and popcorn. But in today's world grandmas also text and tweet and post on facebook.
My grandchildren live in Indiana and Maryland, while Calvin and I reside in southern Virginia. I keep in touch via social media and the grandkids think it's cool I know this stuff. Of course, they also use it to their advantage from time-to-time. Take my fifteen-year-old grandson who sent me a text Monday evening: I love u, G-ma. I mean I rlly love u, BTW I got all A's this marking pd. How's that for being "hit up" for his reward? You see, I started the tradition years ago: A straight "A" report card is worth a hundred dollars. Kids, they never forget.
One of my granddaughters is a college freshman. She posts a gazillion pictures on facebook. Here's one of her "studying" with her friends. She's the one in yellow. If she sees I'm online, she instant messages. The night she had her heart broken, we texted for hours as she poured out her heart in teenage angst. "But grandma, I loooooove him soooooo much!!!!!!!!" I'm thinking she has a heavy-duty exclaimation point on the laptop I bought her. Of course I was concerned, texting and IM'ing her everyday for several weeks. I sent her care packages and a big cuddly baboon with a sign hanging around his neck: "Mr. Right".
They know I'm a sucker for books and often email me with a book wish list. Yup, like most grandmas, I'm a softie where they're concerned. They know a few days after they hit SEND on that email, a package from Amazon will arrive.
I miss them. I've missed a lot of their lives living as far away as we do. Still, like most grandparents, we travel to see them in many of their activities--dance recitals, baseball and football games, bowling tournaments and wrestling meets. Graduations from high school and Army Basic Training. Sure there are the traditional letters and goofy cards, but more and more we rely on social media to keep in touch. And, surprisingly, it seems more personal. Who would have thought? When my grandson was in Afghanistan, we emailed and texted almost daily. Josh needed a few words from me and I needed to know he was okay. When two of his buddies were killed in front of him, I was the one of the first people he contacted with a long, rambling email.
Every grandma has her own way of showing love. The important thing is that we DO. We add an extra layer of security and unconditional love to their lives.
Labels:
Army,
college,
Facebook,
Grandmas,
keeping in touch,
Love,
Texting,
Twitter,
Vonnie Davis
Sunday, January 27, 2013
Three Simple Promotional Goals for 2013 by Vonnie Davis
Some experts say blogging is passé. Gone with the wind. Old hat. I don't know that I agree. Or maybe it’s just that I don't want to think the method I love of connecting with others is going out of style. Especially since I've joined two group blogs this month--Tempting Romance and Chick Swagger. Wouldn’t that be just my luck? It would be like saving to buy a new pair of sexy red stilettos only to find pink flats were all the rage. Nonetheless, I plan on blogging my little heart out for as long as I can. I've met many lovely ladies via blogging, and I cherish them all.
Take Facebook for example. I dabble at posting when I think of it, not on a regular basis like so many. I try to adhere to posting in thirds. One third of the time I promote other writers or their books. Another third is about me as a person, a grandma, a woman less than over-joyed about turning sixty-five in May. The last third is self-promotion. Sounds easy enough. Right? If only I could schedule it better, rather than doing it in fits and starts. I have a page for my debut book with a handlflul of followers. I forget to post on it. I also have an author's page and, yeah, I forget about it, too. I invested in sticky "to do list" pads to slap onto my monitor. And I've forgotten where I put them. So all my posts seem to land on my personal Facebook account. Not the best, huh?
So, these three forms of social media--blogging, Facebook and Twitter--are on my "learn to live-by routine" for 2013. I'm going to continue to enjoy my blogging. I'm also going to try to post to my Facebook pages at least twice a day. And, by golly, I'm going to tackle that Twitter Beast. No matter how it makes that tic in my face twitch until my eye waters.
What about you? What promotional tools are you planning on using in 2013?
Vonnie Davis blogs at http://www.vintagevonnie.blogspot.com. Her website is http://www.vonniedavis.com. Follow her on Facebook at Vonnie Davis, Author or tweet her @VonnieWrites. Maybe the Indianapolis Speedway Twitterverse will allow her addled mind to see it.
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