I have dabbled with newsletters and I was involved in a multi-author newsletter (Leah and Diane were part of this, among a few of my other author friends). We did not find much benefit in producing the newsletter and we eventually stopped. I KEEP hearing about how critical it is for an author to have a newsletter. So…I’ve decided to try again. I’m not sure exactly what to include. I want to be interesting, brief, writing related, but not completely. I also have heard for years about ‘branding’ and being true to who you are, etc. I think my ‘thing’ will be crime. After all, I’ve got a reputation for being a bit twisted and creepy (deservedly so), and I DO love that stuff. I have been researching tips for author newsletters. One of the tips was to have a catchy name. Some of the other tips were about having the same sections each time, and to share about things you’re passionate about and to weave in writing and non-writing info.
I am planning to send my first one out this month. (I’m a little leery about the GDPR thing, or whatever it is, but I understand Mailchimp takes care of that for you, is that what you guys have found?) So, based on tips I’ve read and what I’ve learned in workshops, etc, I have come up with a plan, more or less. I’d like to share with you all and get your feedback on what I should add, remove, tweak, etc. Here is what I have in mind…
Title: Dark and Stormy (I’ll have some kind of header I’ll use for each newsletter - Something like this, but with words:)
1 - Main Story
Tips for the main story: (1) keep it short (like 300 words, max), (2) provide a fun picture, and (3) relate it to the theme of your newsletter – maybe about writing, research and/or crime shows, a trip, a writing retreat, etc.
2 - Writing and Stuff:
Any news about releases or sales or progress of WIPs. Interesting research I’ve run across.
Upcoming Events: (if I’m doing a conference or book signing)
3 - My Life:
(I’ll post about weight watchers, TV shows, or other personal trips and other things)
4 – Books:
A different one of my books each month and a recommended read for another author. Sometimes I’ll recommend author friend books, other times, I’ll just find a book to recommend.
5 - Short Bio & Social Media Links
1–2 sentence bio & my links (I'll invite them to follow my blog)
What do you think? Will this work? I’ve had people email me and ask me to put them on my mailing list, so I guess I should start ‘mailing’ something, LOL. Do you do a newsletter? What is yours about? Have you found it beneficial?