Last year I sat down and came up with a promo plan for the year -- I have 27 books released, and I figured I could promo 2 books a month (give or take).
I worked out a plan with my publishers, and the first book went on sale last week and will be on sale for 2 weeks.
I'm also booking some promos at assorted web sites, etc., in conjunction with the sales.
I was trying to figure out a way to handle this so I wouldn't go crazy, and the two-a-month model seemed like the best way to do it. I hope to have a new book coming out this year (if it's picked up by my publisher), I'm working on writing 2 new books this year, and I'm working full time and I'm doing event management for a major event in March.
In short: I'm busy. I had to figure out something to do that wouldn't make my head spin and I'm hoping this is it. Every month I'll book an ad or a promo for a book 2 months out. I'll report back on the success or failure, although it's hard to judge that, isn't it?
So let's see how this goes. I'm curious about a couple of things -- will I get more reviews because of this? That's important. Will I gain any new readers? That's hard to find out, but maybe if my back list starts to sell, I might get a sense.
Will this be manageable? We'll see!