Happiness is like a butterfly which, when pursued, is always beyond our grasp, but, if you will sit down quietly, may alight upon you. ~ Nathaniel Hawthorne
Apparently book sales are also like that illusive butterfly. We all strive to market our books and attract some attention in the hope of achieving a few sales. I have a feeling most of us aren't happy with the results we're getting. Maybe because we're going about it all wrong.
I read a post the other day on this topic. It was called "Please shut up: Why self-promotion as an author doesn't work." You can click on the title to go to the blog, but basically what the author is saying is we can blog, post and tweet our little brains out on social media, but no one is listening. No one on social media wants to be sold something. Her theory is the only good social media does is to connect with people. We should talk about topics that interest us and create friendships--not try to pimp our books. In doing so, maybe those people will think, "Gee, she seems like a nice person. Maybe I should go buy her book!" We shouldn't push ourselves on people. We should lure them in instead. She used a fishing analogy, but I'm picturing myself leaving a trail of breadcrumbs through the woods... Okay, I guess that makes me the evil witch in the gingerbread house! LOL
Her other point is that we should quit worrying about marketing and just write good books. To succeed, we need a superior product plus the key ingredient...luck. I've given this some thought, and I fear this woman is spot on. Blogging, posting and tweeting about my books really hasn't worked very well when it comes to sales. But I've made a lot of great author friends in the process. Too bad most of us don't have a lot of time to read because we're too busy marketing and squeezing in writing time around the edges. I do enjoy posting the occasional photo of my kids on Facebook. They usually get way more comments and likes than book posts attract. So, should we all simply stop trying to promote on social media and just write great books? Then there's that other all important ingredient... You might want to ask yourself, in the immortal words of Dirty Harry, "Do you feel lucky?"
And now, if you've followed my trail of breadcrumbs and think I'm a nice person...go buy my latest book! LOL It's available on Amazon or Barnes & Noble. Or, leave a comment to tell us what you think about marketing books on social media. Should we all just shut up?